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Aprimo Overview
Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented...More»
Aprimo is the global leader in delivering technology and insight that accelerates marketing productivity and the ability of marketing to document effective performance. Aprimo provides an Enterprise Marketing Management (EMM) product to leading marketing organizations around the world. Aprimo's software is built on its visionary Enterprise Marketing Backbone™ which uses a services oriented architecture (SOA) that eliminates marketing as an island of automation.
Aprimo addresses the challenges and opportunities of the CMO -- alignment with the business, accountability for investments, multi-channel marketing, differentiating against competitors, managing a brand and maximizing the lifetime value of the customer base. Aprimo's empowering technology maximizes shareholder value and secures the place of marketing in the boardroom.«Less
Key People
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 06/2002 | Series D | 12M | Unknown |
Products
| Name: | Enterprise marketing management |
| Product URL: | http://www.aprimo.com/products/emm.asp |
| Description: | Enterprise marketing management (EMM) has emerged as the technology of the future for marketing and IT executives who are looking for a comprehensive platform to enhance marketing productivity and build better customer relationships. Because the category is new, the definition of what constitutes EMM is evolving. As the leading EMM visionary, Aprimo has already defined a future that provides current customers and prospects with a long term view. |
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11/01/2008 01:48PM by lmueller
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