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FatTail Overview

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FatTail was born from a simple observation that a book of advertising assets is similar to a book of financial assets and that many of the methods pioneered by the financial industry to reduce operational risk and optimize performance would be of great benefit to the online advertising community.

Since its inception in 2001, FatTail has become a leading provider of integrated workflow,...More»

20969 Ventura Blvd. Suite 209 Woodland Hills, CA 91364 Map it »
818-615-0380
Business Internet
Advertising & Marketing
Corporation
Private

Funding

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Date Type Capital Amount Post-Money Valuation Investors
10/2008 Series A 3.5M Unknown

Products

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Name:AdBook
Product URL:https://adserver.fattail.com/abn/public/adbook.html
Description:AdBook is a customizable solution that is "The Hub" of our clients' ad sales businesses.

At a high level, AdBook interacts with ANY salesforce automation (e.g. Salesforce.com), ANY ad server, and ANY accounting system to streamline workflow processes and generate key output around inventory, revenue, and billing.

Typically, our clients create anything from proposals to insertion orders in AdBook. AdBook displays inventory availability in real-time, automatically pushes campaign and flight level data to the ad server, and then automatically ties delivery data back into AdBook for revenue and billing calculations.
Screenshots: AdBook product

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Page Information

11/25/2008 09:54AM by kilmeny

v6 > v5 > v4 > v3 > v2 > v1 | See all versions

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Helps sites better monetize their traffic

danl 10/17/2008
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Alexa Rank: 900277 871138
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News & Blogs
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FatTail Names Product Management VP
Nov 25, 2008 - 0 comments

iStorez raises $2.3 million in Series A
Oct 28, 2008 - 0 comments

FatTail raises $3.5M in Series A
Oct 15, 2008 - 0 comments

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