FatTail Overview
FatTail was born from a simple observation that a book of advertising assets is similar to a book of financial assets and that many of the methods pioneered by the financial industry to reduce operational risk and optimize performance would be of great benefit to the online advertising community.
Since its inception in 2001, FatTail has become a leading provider of integrated workflow,...More»
FatTail was born from a simple observation that a book of advertising assets is similar to a book of financial assets and that many of the methods pioneered by the financial industry to reduce operational risk and optimize performance would be of great benefit to the online advertising community.
Since its inception in 2001, FatTail has become a leading provider of integrated workflow, inventory management and revenue enhancement solutions for the digital media industry.
Our products have been broadly adopted by many of the world's leading advertisers, agencies, and publishers who operate some of the most recognizable brands in the online advertising world.
We have built our reputation on providing extremely flexible products, creating innovative solutions to our client most compelling business challenges and providing exceptionally responsive support.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 10/2008 | Series A | 3.5M | Unknown |
Products
| Name: | AdBook |
| Product URL: | https://adserver.fattail.com/abn/public/adbook.html |
| Description: | AdBook is a customizable solution that is "The Hub" of our clients' ad sales businesses. At a high level, AdBook interacts with ANY salesforce automation (e.g. Salesforce.com), ANY ad server, and ANY accounting system to streamline workflow processes and generate key output around inventory, revenue, and billing. Typically, our clients create anything from proposals to insertion orders in AdBook. AdBook displays inventory availability in real-time, automatically pushes campaign and flight level data to the ad server, and then automatically ties delivery data back into AdBook for revenue and billing calculations. |
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User Opinions
Bulls vs. Bears (1)
| Bullish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
Helps sites better monetize their traffic |
danl 10/17/2008 |
100% 1 vote 1 0% 0 |
|
| Bearish Opinions (0) | ||||
|---|---|---|---|---|
| Be the first to tell us why they are destined to stumble. | ||||
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FatTail Names Product Management VP
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FatTail raises $3.5M in Series A
Oct 15, 2008 - 0 comments
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