FreeWheel Overview
Seriously, we love video and see huge potential for the video industry to get right what the record industry got wrong. In our hearts we knew that unhindered distribution would be good for revenue if we could figure out a way to monetize it through advertising.
FreeWheel is on a mission to change everything about online video advertising. We were founded in the belief that online video has the...More»
Seriously, we love video and see huge potential for the video industry to get right what the record industry got wrong. In our hearts we knew that unhindered distribution would be good for revenue if we could figure out a way to monetize it through advertising.
FreeWheel is on a mission to change everything about online video advertising. We were founded in the belief that online video has the potential to transform both business and society if we can overcome the risks and complexities of syndication, ad management and ad serving.
Our solution does just that.
FreeWheel is FreeWheel because of this incredible team we have assembled. Start with the people who pioneered ad serving for companies like DoubleClick, Yahoo, Adobe and Visible World. Add-in people who are intimately familiar with the ways ad management affects every department in company organizations. Make sure you hire people who are really determined and have a sense of humor, and you’ve got FreeWheel.«Less
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| Name: | FreeWheel MRM |
| Product URL: | http://www.freewheel.tv/solution.html |
| Description: | Until now, the inability to account for monetization rights has slowed the growth of online video syndication. FreeWheel offers the definitive solution to this problem with Monetization Rights Management (MRM™). Unlike the DRM made infamous by the recording industry, MRM doesn’t try to limit distribution of content. In contrast, MRM actually encourages the broadest possible distribution. The FreeWheel MRM Suite ensures that each video airing is paired with the optimal advertisements, and then accounts for and apportions the ad revenue between the appropriate Content Owners, Distributors and Third-Party Ad Sellers. With Monetization Rights Management, more distribution equals more revenue for everyone involved. Win–Win–Win. |
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