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Key People

Management

Doug Knopper, Co-Founder & Co-CEO

Doug knows just about everyone in the online advertising world. He was named as one of "50 Online People to Know" by Media Magazine in 2004, following six years as SVP/General Manager at DoubleClick in New York and London, and a dozen years at a variety of advertising agencies including Lowe and Partners, TBWA/Chiat/Day and J. Walter Thompson. Most recently, Doug was CEO of BitPass, a digital monetization provider that was sold in 2007. He earned his MBA from Georgetown University and holds a B.A., with honors, from the University of Michigan.

Jon Heller, Co-Founder & Co-CEO

After ten years of operating sophisticated ad networks at DoubleClick and Yahoo!, and as COO of Visible World, Jon has yet to meet an ad network that he can't optimize. He's mastered the art and science of making online advertising work at scale, and that shows in every aspect of FreeWheel's MRM Suite. From Providence, R.I., Jon received his MBA from the University of Chicago and his B.S.E. from the Wharton School.

Diane Yu, Co-Founder & CTO

Diane can engineer an entire next-generation ad management system in the same time it takes most people to complete a PRD. After 10 years at DoubleClick overseeing engineering for every product from core ad serving to rich media to search management — and everything in-between — Diane knows more about ad management systems than just about anyone else on the planet. Today you can find Diane in our Beijing office, helping our core development team build faster and smarter. Diane received her B.S. from Peking University and her M.S. from Ohio University.

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