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Kontera Overview

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Kontera is a leading provider of In-Text Advertising Solutions, based on patent- pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers. The company’s flagship product, ContentLink™, finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads presented as In-Text sponsored keyword...More»

1550 Bryant St. suite 975 San Francisco, CA 94103 Map it »
415-558-7780
2003
Business Internet
Advertising & Marketing
Corporation
Private

Funding

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Date Type Capital Amount Post-Money Valuation Investors
07/2006 Series A 7M Unknown
08/2007 Series B 10.3M Unknown

Products

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Name:Kontera
Product URL:http://kontera.com/
Description:Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links. When a user mouses-over a link, an ad displays on the page. There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash.

Many of Kontera's publishers use the service as a compliment to AdSense. Checks are sent to publishers once a month, as long as they’ve earned $100 or more. Publishers can also edit the ContentLink tag to make sure ads match the layout of their site. In addition, Kontera offers a WordPress plugin to easily add ads to your blog.

For advertisers, a bidding system is used to determine ad placement. Kontera claims that their technology produces better relevancy & ROI.
Screenshots: Kontera product

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09/10/2008 02:42AM by TradeVibes

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User Opinions

Bulls vs. Bears (3)

Bullish Opinions (2) Author/Date Do you agree?

They've signed partners like Microsoft and Blogger

steve 06/10/2008

advertisers are always looking for a better conversion rate

ravidor 02/22/2008
Bearish Opinions (1) Author/Date Do you agree?

content and advertisement shouldn't be mixed together

ravidor 02/22/2008
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