Kontera Overview
Kontera is a leading provider of In-Text Advertising Solutions, based on patent- pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers. The company’s flagship product, ContentLink™, finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads presented as In-Text sponsored keyword...More»
Kontera is a leading provider of In-Text Advertising Solutions, based on patent- pending contextual analysis technology that increases revenue and ROI for Web publishers and advertisers. The company’s flagship product, ContentLink™, finds contextually relevant keywords on a publisher’s web page in real-time and automatically matches them to relevant ads presented as In-Text sponsored keyword links. Hundreds of online publishers worldwide are increasing their revenue through Kontera’s service, which enables them to turn their content into a source of incremental revenue beyond current banner or text ads. With today’s shortages of preferred real estate and inventory and the pricing limitations of many current online ad opportunities, ContentLink™ offers a successful solution by creating a new and previously untapped source of advertising revenue.«Less
Key People
Management
Board of Directors
Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 07/2006 | Series A | 7M | Unknown | |
| 08/2007 | Series B | 10.3M | Unknown |
Products
| Name: | Kontera |
| Product URL: | http://kontera.com/ |
| Description: | Kontera’s ContentLink service dynamically finds “contextually relevant keywords” on publishers’ web pages, which are then automatically turned into links. When a user mouses-over a link, an ad displays on the page. There are five different ContentLink ad formats – text only, text with an image, banner, video, and flash. Many of Kontera's publishers use the service as a compliment to AdSense. Checks are sent to publishers once a month, as long as they’ve earned $100 or more. Publishers can also edit the ContentLink tag to make sure ads match the layout of their site. In addition, Kontera offers a WordPress plugin to easily add ads to your blog. For advertisers, a bidding system is used to determine ad placement. Kontera claims that their technology produces better relevancy & ROI. |
| Screenshots: |
|
Competitors
-
Vibrant Media
Related Companies
Page Information
09/10/2008 02:42AM by TradeVibes
User Opinions
Bulls vs. Bears (3)
| Bullish Opinions (2) | Author/Date | Do you agree? | |
|---|---|---|---|
|
They've signed partners like Microsoft and Blogger |
steve 06/10/2008 |
100% 1 vote 1 0% 0 |
|
|
advertisers are always looking for a better conversion rate |
ravidor 02/22/2008 |
100% 2 votes 2 0% 0 |
|
| Bearish Opinions (1) | Author/Date | Do you agree? | |
|---|---|---|---|
|
content and advertisement shouldn't be mixed together |
ravidor 02/22/2008 |
50% 2 votes 1 50% 1 |
|
Discussions (0)
Start a New Discussion
Opinion Poll
View All Opinions »Web Metrics
View All Web Metrics »News & Blogs
View All News »- Latest
- Most Popular
- Submit a Story »
Thanksgiving Day
Nov 26, 2008 - 0 comments
ShareThis, AddThis. Tomato, Tomatoe. Which Blog Plugin Rules Them All? (OWAs)
Nov 21, 2008 - 0 comments
Increase Your Site’s Revenue with Pluck-on-Demand and Kontera
Nov 20, 2008 - 0 comments
Insidious New SEO Ad Product Will Be Hard For Google To Detect (Updated With Google Response)
Nov 19, 2008 - 0 comments
A Word on Social Media, and the Effects of Tweets
Nov 19, 2008 - 0 comments
Discussions
View All Discussions »There are no discussions right now.
Recent Contributors
There are no recent contributors to this company.

loading...
Profile
Opinions
