Marketo Overview
Marketo provides sophisticated yet easy on-demand marketing software that helps mid-market and enterprise B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities – including email marketing, lead nurturing, lead scoring and landing page optimization – to help marketers generate...More»
Marketo provides sophisticated yet easy on-demand marketing software that helps mid-market and enterprise B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities – including email marketing, lead nurturing, lead scoring and landing page optimization – to help marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.
(Source: Marketo)«Less
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Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 10/2006 | Series A | Unknown | Unknown | |
| 08/12/2008 | Series B | 8M | Unknown |
Products
| Name: | Marketo Lead Management |
| Product URL: | http://www.marketo.com/b2b-marketing-software/lead-management-software.php |
| Date Launched: | 03/2008 |
| Description: | Marketo Lead Management is unlike any marketing automation you’ve seen before. It provides all the rich functionality marketers need to automate and measure demand generation campaigns that generate more high-quality sales leads. And it gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. But unlike any other solution, it has an insanely easy to use interface and an on-demand model that gets customers up and running in just days, with no charges for set-up, integration or training. (Source: Marketo) |
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09/30/2008 02:52PM by softming
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