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Headline: Real-Time Personalized Rich-Media Mobile Advertising Solution

Website: http://www.mlayers.com/

Media Layers Is A Pioneer In Smart Mobile Advertising – Personal, Relevant, Exciting to End–Users!

The proliferation of mobile content has opened new channels for targeting consumers through mobile advertising, bringing with it new revenue opportunities for mobile operators and content owners.

Media Layers is a leading, global provider of mobile advertising solutions. With its proprietary...More»

Address: Corex House 27 Maskit Street Herzliya Pituach 46733 Israel Map it »

Phone: +972 -73-7907240

Email: info@mlayers.com

Founded: 05/01/2006

Employees: 15

Industry: Communications and Networks

Sub-Industry: Wireless Equipment

Legal Structure: Corporation

Ownership: Private

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Board of Directors

Date	Type	Capital Amount	Post-Money Valuation	Investors
02/2007	Series A	3M	Unknown	Cedar Fund

Name:	Comprehensive, Real Time Mobile Advertising Solution
Product URL:	http://www.mlayers.com/inner.asp?newsid=20
Date Launched:	10/2007
Description:	The First Truly Comprehensive, Real Time Mobile Advertising Solution The emerging Mobile Advertising space promises major benefits for mobile operators, advertisers & content owners. To fulfill this promise, the activities of all players must be synchronized and carefully orchestrated to create the most valuable and exciting user experience. Media Layers, as a global pioneer in this new approach to Mobile Advertising, provides a "one-stop-shop" solution, synthesizing all participating parties and all required technological capabilities to fully realize its objectives. The SMART platform is the industry’s first truly comprehensive mobile advertising solution, delivering highly personalized, relevant mobile ads, focusing on those services which users find most exciting – video & rich media (Banners, Text Links, Audio, Animation, Images and more). SMART creates advertising space within the content consumed by mobile users and embeds - in real-time – highly targeted and personalized video & rich-media ads. In this way, mobile operators and content owners can effortlessly create, manage and sell high-value, premium advertising space to advertisers and brands. The real-time nature of SMART’s ad management features several unique advantages: ► Accurate targeting: ads and users are matched not only by users’ profiles, but also by their real time settings – time of day, location, the context of the specific mobile content viewed etc. ► Dynamic content: dynamic detection of ad space in real time content, e.g. live Mobile TV channels ► Reduced operational costs: content and ads are matched and integrated automatically, on-the-fly, reducing the necessity for pre-preparation, pre-production, content duplication and storage in multiple formats. Consequently, real time operation is the ONLY way to effectively enable ad matching across the full spectrum of millions of users, and thousands of mobile content deliverables and ad items SMART’s industry-leading personalization tool is based on advanced analytics and combines 3 elements – advanced rule engine, real time scoring, and on-the-fly predictive modeling to realize its goals. Together, these elements deliver targeting 4-5 times more accurate and relevant than traditional (and limited) rule based personalization – leading to higher user satisfaction, improved response rates and superior ROI. SMART enables to put ads on all video and rich media channels and services; from banners, text links, video download, video streaming, video on demand and Mobile TV - all the way to real time LIVE video. Furthermore, SMART provides the most flexible solution for creating ad space within mobile content, supporting a broad variety of usage scenarios such as pre, mid and post roll, video-in-video overlay, split screens and more.