myShape Overview

myShape started around a kitchen table in September 2004. Soon we had to add more chairs around the table, and Louise's driveway couldn't fit anymore cars. We're still around one table, but it's a big conference table in an office.

The idea germinated in response to a problem shared by women of all ages and sizes: finding clothes that both fit well and flatter our body shapes. We all deserve...More»

myShape started around a kitchen table in September 2004. Soon we had to add more chairs around the table, and Louise's driveway couldn't fit anymore cars. We're still around one table, but it's a big conference table in an office.

The idea germinated in response to a problem shared by women of all ages and sizes: finding clothes that both fit well and flatter our body shapes. We all deserve great clothing in wonderful, exquisite textiles and designs that celebrate our body shapes.

The idea has transformed into myShape.com, an online retail store created for you. Your store (called myShop) is where you'll find clothing matched to your measurements, your body shape and your preferences.

Our wish is to make shopping simple for you.«Less