Pelago Overview

Pelago's first product is Whrrl. It's a social network, Google maps mash-up, mobile and GPS service all in one. It's not surprising that their founders call it a web and mobile experience for simplicity. The social network experience allows members to share opinions and knowledge about local restaurants, bars, retail stores, and hotels. These locations are then mapped onto a Google Map adjacent to the reviews. Each spot is identified with a color corresponding to the quality of its reviews. Users can choose to have the dots represent their personal reviews or the community's. A full featured version of the site is also available on mobile, with GPS services to track your friends.