PermissionTV

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Website: http://www.permissiontv.com/

PermissionTV provides a flexible online video platform for brand marketers and advertisers, media companies and publishers, as well as their agencies, content producers and technology providers.

This platform helps organizations leverage the power of online video to achieve their marketing objectives through the creation and management of customizable experiences. PermissionTV’s online video...More»

Address: 1601 Trapelo Road, Suite 168 Waltham, MA 02451 Map it »

Phone: 781-419-9700

Industry: Consumer Internet

Sub-Industry: Photo / Video / Music

Ownership: Private

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Date	Type	Capital Amount	Post-Money Valuation	Investors
11/2004	Series A	Unknown	Unknown	Common Angels, CramerOnline, Inflection Point Ventures, Massachusetts Technology Development Corporat, SAS Investors, Venture Capital Fund of New England
06/2005	Series B	Unknown	Unknown	Common Angels, CramerOnline, Inflection Point Ventures, Massachusetts Technology Development Corporat, SAS Investors, Venture Capital Fund of New England
06/2007	Series C	9M	Unknown	Castile Ventures, Common Angels, CramerOnline, Inflection Point Ventures, Massachusetts Technology Development Corporat, Point Judith Capital, SAS Investors, Venture Capital Fund of New England

Name:	PermissionTV SmartPlayer
Product URL:	http://www.permissiontv.com/products/players_applications
Date Launched:	01/2008
Description:	PermissionTV SmartPlayer is a video publishing platform used by customers to SmartPlayer to create their own branded, online video initiatives. Product features include: •Smart Playlists – presents video content based on targeting rules that combine viewer information (e.g., demographics, geographic location) and business objectives •Video Overlay – delivers supplementary information during video playback such as commentary, links to additional content, product purchase options, etc. • Integrated Viewer Feedback – gives viewers the opportunity to provide feedback during video playback through voting, polls, clickable graphics, etc. • Hotspotting – highlights areas within the video for selection to trigger activities such as learning more detail or purchasing a product • Contextual Viewer Notes – allows viewers to add notes directly into the video experience, creating personalized messages to share with friends • Tag-based Viewing – enables videos to be tagged and re-organized to create new viewing experiences • Ad Serving – supports the integration of multiple ad servers and formats within one video experience to give viewers the most content-relevant advertising and presentation • Syndication – enables all capabilities to travel with the video for distribution to other sites, blogs and social networks including MySpace and Facebook
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Last Edit:

10/25/2008 07:51AM by kady4me

History:

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User Opinions

Bullish Opinions (3)	Author/Date
Would love to hear more about the platform! Add Comment	businesstv 11/18/2008	100% 1 vote 1 0% 0
They just launched their developer kit/ API Add Comment	kimura 06/23/2008	100% 2 votes 2 0% 0
There will be growing demand for online video publishing by companies Add Comment	pkim 06/20/2008	100% 4 votes 4 0% 0