Rubicon Project Overview

The Rubicon Project is a company offering a way to organize and optimize your advertising initiatives. It is essentially a meta network for ad networks. Rubicon aggregates stats and other data on all of your website's ad publishers and helps you decide how and when to place ads from each individual network. You can track ad network performance by demographic, geographic location and context....More»

The Rubicon Project is a company offering a way to organize and optimize your advertising initiatives. It is essentially a meta network for ad networks. Rubicon aggregates stats and other data on all of your website's ad publishers and helps you decide how and when to place ads from each individual network. You can track ad network performance by demographic, geographic location and context.

Rubicon provides a dashboard to manage all of your ad networks including the big, Adsense, Tacoda, Yahoo, to the smaller, Adbrite, HispanoClick and on.«Less