ScanScout Overview
Being of the philosophy that pre and post reel advertising is obsolete, ScanScout created an advertising product that places unobtrusive advertisements within streaming video while it is playing. To do this ScanScout floats small ad links on the bottom of a streaming video which do not block the picture nor distract the viewer. These links are matched to the video content with ScanScout’s targeting technology which works by creating “algorithmic intelligence” about videos and users’ watching behavior. ScanScout is thus able to place relevant ads at anytime in the duration of any video. Because ads are not mandatory to watch (as pre reels are) ScanScout does not put a time limit on ads from their clients.
When ads are clicked, advertisers have an option of having a video ad played directly in the media player or having a new window open. Once an ad is clicked, your video content is paused saving you from being forced to re-find your spot.
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Funding
| Date | Type | Capital Amount | Post-Money Valuation | Investors |
|---|---|---|---|---|
| 03/2007 | Series A | 7M | Unknown | |
| 04/2007 | Seed | 2M | Unknown |
Products
| Name: | ScanScout |
| Product URL: | http://www.scanscout.com/ |
| Date Launched: | 04/2007 |
| Screenshots: |
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Clearspring Video Widget Ads Powered by ScanScout
Apr 29, 2008 - 0 comments
Broadband Enterprises Partners with ScanScout for Video Overlay Ads
Apr 23, 2008 - 0 comments
Contextual In-Video Advertising: ScanScout
Jan 22, 2008 - 0 comments
Time Warner Invests in ScanScout
Jan 22, 2008 - 0 comments
ScanScout: More Money for Video Ads
Jan 22, 2008 - 0 comments
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