Companies> People>Carter Cast

Carter Cast joined NetShops in October 2007 as president & CEO. Carter received his early training in the restaurant division of PepsiCo Inc. (Pizza Hut International and Taco Bell) from 1986-1990 and then at Frito-Lay from 1992-1997, where he became director of marketing, managing the $1.5 billion tortilla chip category and launching Tostitos salsas and dips. Carter served as vice president of product marketing and marketing communications at Electronic Arts, launching products like SimCity 3000 and The Sims. He left to become a member of the start-up team for Blue Nile Inc., a Kleiner-Perkins and Trinity Ventures-backed company, which became the leading online retailer of diamonds and fine jewelry, selling in excess of $200 million after six years in existence. Carter was Blue Nile's senior vice president of marketing, merchandising and site when the company was named one of the 40 best e-commerce sites by Forbes magazine. He developed the brand and site identity, as well as the marketing communication and product assortment strategy. Carter left Blue Nile to be part of the launch team at Walmart.com, a division of Wal-mart Stores Inc. He served as vice president of marketing from 2000-2002 and senior vice president of marketing, merchandising, creative and site from 2002-2005. In 2005 Carter was promoted to president of Walmart.com and to CEO in February of 2006. He led Wal-Mart's e-commerce division to profitability on its way to becoming the third highest volume e-tail site behind eBay and Amazon.com. Carter graduated from Stanford University in 1985 and the Kellogg Graduate School of Management in 1992.

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