Companies> People>Donna Wells

Donna brings more than 20 years’ experience in strategic management and marketing to the Mint team, with specific expertise in the financial services industry and online demand generation. She led client acquisition/retention, brand-building and product development for organizations ranging from start–ups to global brands including—Expedia, myCFO, Intuit, Charles Schwab and American Express. Prior to Mint, Donna was Senior Vice President of Marketing at Expedia, where she was responsible for strategic direction of the company’s brand, advertising, direct marketing, customer and partner marketing and market research. At Intuit, as Vice President of Corporate Marketing and acting CMO, she led the company’s corporate marketing functions and general marketing strategy. She also served as Vice President of Intuit’s Small Business and Personal Finance division, responsible for direct marketing, channel marketing and market research for the Quicken, QuickBooks and Small Business Services businesses. Donna joined Intuit from myCFO, Inc., where she was Chief Marketing Officer. She previously held senior positions at Charles Schwab, where she led marketing for segments representing 70% of all Schwab client households, and American Express, where she launched the Gold Rewards and Platinum Corporate Cards. Donna holds a MBA from Stanford University’s Graduate School of Business and a BS in Economics from the Wharton School at the University of Pennsylvania. She is a past Board member of the Financial Women’s Association of San Francisco and the Marketing 50.