Gregory Ruff
Mr. Ruff is the founder of White Space Strategy, a consulting firm focused on innovation and new market creation; his book, "White Space" will be published mid 2008. Previously, he was the principal of G.L. Ruff & Company, a market change focused strategy-consulting firm based in San Francisco, CA and affiliated with Geoffrey Moore's Chasm Group.
Mr. Ruff has been consulting to high tech companies since 1987 when he joined Booz, Allen and Hamilton as an engagement manager following a 13-year career in sales, marketing and management at Hewlett Packard. At Booz Allen, Mr. Ruff consulted to industry leaders in companies ranging from American Express to IBM and led teams that restructured markets and companies. In 1990, Mr. Ruff joined Regis McKenna Inc. to develop a new Market Strategy Consulting Practice and later became managing partner at Regis McKenna Inc.
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