Companies> People>John Roswech

Jingle Networks Expands Leadership Team With a New Senior Vice President of Sales
Business and Sales Veteran John Roswech Will Work with Marketers to Take Advantage of Newest Media Network Category

May 01, 2006 – Menlo Park, Calif.
Jingle Networks, operator of the 1-800-FREE411 directory assistance service, today announced the addition of John Roswech to its management team as Senior Vice President of Sales. Roswech comes to Jingle Networks with over 15 years of sales management experience in a vast array of industries.

Roswech’s appointment to Jingle Network’s executive team is expected to further accelerate the company’s momentum in the emerging free directory assistance market. Roswech’s mission will be to work with both brand and direct response advertisers to take advantage of the new media channel of directory assistance services. The 1-800-FREE411 service already reaches more than two million consumers each month and can target promotional messages by category, geography, and other key demographics such as usage and interest data. Initial marketing campaigns have delivered impressive results, with response rates exceeding 10% in some categories.

“John has extensive industry experience that has supplied him with the expertise to show marketers how powerful this new kind of media network can be in reaching consumers in a highly targeted and measurable way,” said George Garrick, CEO of Jingle Networks. “John will play a key role in building out Jingle’s sales team and accelerating the company’s growth and momentum.”

“Free directory assistance is the next big media channel for marketers and a service that consumers readily connect with,” commented Roswech. “Early market response serves as a clear indicator of its potential success and I look forward to building Jingle’s sales operations and expanding awareness regarding the impact of advertising in this exciting new medium.”

Prior to joining Jingle Networks, Roswech served as vice president of sales for Atlas Solutions (Aquantive), where he managed sales and account management teams for third party ad serving, search, rich media and landing page optimization, with revenue growing $100 mm under his sales leadership. Before Aquantive, Roswech was senior director of sales with Matchlogic (Excite@Home), where he was part of the management team at Narrative Communications and responsible for rich media and lead generation products. In previous positions, Roswech served as territory sales manager for Brio Technology and director of sales for Forman Interactive (Register.com).

About Jingle Networks & 1-800-FREE411
Jingle Networks, operator of the nation’s leading ad-supported directory assistance service 1-800-FREE411, has significantly changed the directory assistance market by giving consumers an anytime, anywhere source of free information on the phone. 1-800-FREE411 is for anyone who owns a phone and needs information but is dissatisfied with the high cost of directory assistance. Jingle Networks has changed the industry by creating an exciting new media channel through 1-800-FREE411. With nearly 130 million annual calls, 1-800-FREE411 offers advertisers highly targeted and timely promotional opportunities to reach a large but targeted customer base who are ready-to-buy, garnering a response rate twice that of other direct response media. For more information, visit: www.free411.com.

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