Ken Nicolson
As president and Chief Executive Officer, Ken Nicolson brings over 20 years of experience in executive management and marketing with leading social media, online analytics, Web 2.0 and marketing optimization companies. At Powered, Mr. Nicolson oversees day-to-day operations and guides overall business strategy for Powered's social marketing solutions among large brands. He will drive market and product expansion of Powered's turn-key offerings that combine consumer education content, strategic program management and a social media technology platform proven to stimulate engagement around products and brands.
Prior to joining Powered, Nicolson served as the Chief Marketing Officer at Pluck, an Austin-based developer of social media technologies, where he led all aspects of product marketing and management, communications, field marketing and corporate strategy. He worked with leading brands such as Circuit City, the Dallas Cowboys, Discovery, FOX News, Gannett, and The Washington Post.
Before Pluck, Nicolson served as president and Chief Executive Officer for Veridiem, a software firm that helped global brands optimize their return on marketing investments. While at Veridiem, Mr. Nicolson guided the company to become a leading provider of marketing optimization solutions, acquired world-known brands including Procter & Gamble, Gillette, Nissan, and Ford, and led the negotiations for the sale of Veridiem to SAS Institute. He has also served in key executive roles for a number of other technology companies including: Alphablox, Kiva Software, Red Brick Systems, Informix and IBM.
Mr. Nicolson received an MBA from Harvard Business School and a BS in Electrical Engineering from Duke University.
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