Companies> People>Rusty Rueff

Rusty joined SNOCAP as CEO in 2005. SNOCAP is the world's first end-to-end solution for digital licensing and copyright management services empowering record labels and individual artists to monetize their digital creations on popular sites such as MySpace. Prior Rusty was Executive Vice President of Human Resources for Electronic Arts (EA). Joining EA in 1998, he was responsible for global Human Resources, Talent Management, Corporate Services and Facilities, Corporate Communications, and Government Affairs, reporting to EA's Chairman and CEO. EA is the world's largest, and leading, interactive entertainment software company. In 2003, Fortune Magazine named EA one of the "Top 100 Places to Work For" in the United States. Prior to joining EA, Rusty held positions with the PepsiCo companies for over 10 years. He concluded his career with PepsiCo as Vice President, International Human Resources. Prior to his tenure with PepsiCo, Rusty spent two years with the Pratt & Whitney Division of United Technologies. In addition, he spent six years in commercial radio as an on-air personality. He holds an M.S. degree in Counseling, and a B.A. degree in Radio and Television from Purdue University. Rusty was given the honor in 2003 of being named a Distinguished Purdue Alumni. Rusty and his wife are the named benefactors of Purdue's Patti and Rusty Rueff Department of Visual and Performing Arts. Rusty currently serves on the Corporate Boards of SNOCAP, and ItzBig, Inc. He is an Executive Trustee of San Francisco based American Conservatory Theater (A.C.T.). He is also on the board of The Grammy Foundation and is the majority owner of R-Squared Stables, based at Churchill Downs in Louisville, KY. Rusty is a member of the Academy of Television Arts & Sciences (ATAS). He is also the co-author of Talent Force: A New Manifesto for the Human Side of Business (Prentice-Hall 2006). Rusty and his wife, Patti, reside in Hillsborough, CA.

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