Companies> People>William Cobb

As president of eBay North America, Bill Cobb oversees the marketing, strategic planning, and business development for all of eBay's North American businesses. This includes responsibility for the strategy and marketing behind the eBay.com, eBay Canada, and eBay Motors business units.

Formerly senior vice president of eBay International, Bill oversaw strategic planning, development, and operations for eBay's businesses and investments around the world.

Bill joined eBay in November 2000 as senior vice president of global marketing, responsible for eBay's branding and marketing activities worldwide, including advertising, promotions, direct marketing, partner relationships, business development, and Internet marketing.

Prior to eBay, Bill held a number of key positions at PepsiCo. First, as vice president of new business, he was responsible for new products, joint ventures and acquisitions for the soft drink division. His accomplishments include the launch of All Sport Body Quencher, Aquafina Water, and the Pepsi/Starbucks Coffee partnership for ready-to-drink coffee products.

Also at PepsiCo, Bill was the senior vice president and chief marketing officer for Pizza Hut, the world's largest pizza chain and third largest restaurant chain. Most recently he served as senior vice president and chief marketing officer for Tricon Restaurants International, a PepsiCo spin-off, where he was responsible for marketing the Kentucky Fried Chicken, Pizza Hut, and Taco Bell brands internationally.

Bill has a Bachelor of Science from the Wharton School, University of Pennsylvania, and a Master of Business Administration from the Northwestern University Kellogg School of Management.

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